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Market Research & Presentations

Vietnamese money saving situation

Added on Friday, 20 March 2015 in Consumer
More than half save money at all, although amount is not big

Vietnam fashion online shopping survey

Added on Friday, 20 March 2015 in Consumer
Lazada.vn, the most popular shopping website

Social Media in Vietnam

Added on Friday, 20 March 2015 in Marketing & Media
81,8% use smartphone and the ratio of using Samsung smartphone is highest.(29,5%, higher than 20% using Apple)
81% know and use Neptune cooking oil brand

How Vietnamese study foreign language

Added on Friday, 20 March 2015 in Consumer
73% university students study language
monngonmoingay.com is the most popular community

Facebook Trend in Vietnam

Added on Friday, 20 March 2015 in Marketing & Media
47% Vietnamese use Facebook over 3 hours a day
93% Vietnamese drink alcohol and beer is the most common (95%)
Retail real estate market update - Outlook for 2015.
In the digital age companies can target their customers cost-effectively using a media strategy that includes print magazines, web and…

Size matters

Added on Friday, 06 March 2015 in Marketing & Media
Many people think the print industry will die because of digital but in Vietnam print is growing and can support…
Correctly creating, re-positioning and adding ‘impact’ to your brand allows for greater success in the fast changing, digitizing Vietnamese market…
The way people comsume content is changing. For the first time, an entire generation has grown up watching content on…
By end of 2014, Vietnam’s GDP annual growth accelerated to 5.98%, as the rise in exports helped offset weak domestic…

Digital Marketing and E-Commerce in Vietnam

Added on Sunday, 15 February 2015 in Marketing & Media
Since 2010, the e-commerce landscape in Vietnam has dramatically changed. Digital Marketing has significantly changed with E-Commerce and new models…