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Market Research & Presentations

The “Always-On” consumer is accessing multiple kinds of content across multiple devices everyday. This requires brands to think more expansively…
They're the decision makers of tomorrow. They’re the opinion leaders of today. Born in the digital era, Gen Z is…

2015 Mid Year Consumer Trends

Added on Monday, 07 September 2015 in Marketing & Media
For the time being, Vietnam witnesses higher population, with increasing number of working-age people, than many other countries in Asia.…
Digital & Media Prediction: Second Screen Syncing brings greater Multiscreen control; 27% of the time people are watching TV in…
Let's talk about beer. Defining customers, who are they and why these customers? How to reach them? TGI: A solution…
In the old world, agencies were way out in front of clients. Now ... clients are ahead of the agencies…
Without data you're just another person with an opinion". Data in the media planning process. 5 Tips to make the…
A lot is being said on the impact of the Internet of Things. Many businesses worry that they fail to…
The Vietnam’s economic growth continuously showed positive signals. Overall market growth follows a “new normal” trend – moving at sluggish…
What is IoT? How can your company make money from IoT? What do a cow and an elevator have in…
The Internet of Things is…Intelligence Everywhere The Internet of Things (IoT) - Transformation The Internet of Things is... Inteligence everywhere.…

Mobile Technologies & Trends

Added on Thursday, 06 August 2015 in Marketing & Media
Android takes the majority for existing active smartphones in Vietnam. Second is iOS. It is not surprised if Android will…
If the Content is King then distribution is queen. Why does your brand need Content? What Content can do? How…
Ms. Nguyen Lan Phuong will talk about how you foreign companies can team up with Vietnamese partners to penetrate restricted…
An update on the most recent changes to Vietnam's tax policies, tax incentives and tax pitfalls that foreign investors should…