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Market Research & Presentations

CBRE Vietnam Market Outlook will highlight the performance and trends of the real estate industry of Vietnam in the recent…
Jones Lang LaSalle Incorporated, Hitachi, and Hitachi Asia Ltd. have announced an agreement to conduct collaborative studies applying Hitachi technology…

Beauty Within: Mobile Moves Beauty

Added on Friday, 10 February 2017 in Market Research
Beauty has provided a means of self-expression for generations. In the past, the industry dictated the trends people adopted, but…
Vietnam is on the rise as increasing levels of foreign direct investment (FDI) support strong economic growth and help to…

Digital in 2017: Southeast Asia

Added on Friday, 10 February 2017 in Market Research
Today marks a momentous milestone for all things digital, with the new Digital in 2017: Southeast Asia Overview report from…
Modern trade in the 4 key cities of Urban Vietnam has grown slower than many previously forecasted, with an increase…
Vietnam beauty market is no exception but more questioning to any beauty consumer goods company is – how much should…
Native advertisements registered higher lift for brand affinity and higher lift for for purchase intent responses than traditional banner ads.…

Sports Marketing in the Digital Age

Added on Friday, 20 January 2017 in Market Research
How can a brand thrive in a world of ever shortening attention spans, and where authenticity has become an urban…
In a blink of an eye, the world has transformed. A true adage globally but particularly true in Vietnam. Vietnamese…
Positive movement is captured in Urban FMCG market while Rural market faces decelerating growth in December 2016. In FMCG, their…
The world's largest advertising agencies are struggling to adapt to the profound shift in the market away from traditional to…
Vietnam’s advertising industry is a 20-year young industry and fundamentally different from more mature markets. But we are catching up:…
It’s clear is that if agencies want to survive and prosper in this new digital era, we need to embrace…
A perspective on the future of advertising agencies in Vietnam and how they need to shape up, adapt and evolve…