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Market Research & Presentations

2017 Mobile Marketing Trends

Added on Tuesday, 04 April 2017 in Market Research
What makes Kantar Milwardbrown winning campaign in 2016? Finalists created integrated campaigns: 80% userd apps, 62% used social media and…
The payments landscape in Southeast Asia has undergone tremendous change in the past 10 years. New technology, expanded internet access…
How will the introduction of new Metrolines and Integrated Business Parks change the way we work, live and play? Both…

Consumer Insights Asia Q4 2016

Added on Monday, 20 March 2017 in Market Research
Brighter views in Urban Vietnam, India and Taiwan while a slight deceleration in Asia FMCG market. FMCG grows at 3.1%,…
This report updates Vietnam's economic everview, major M&A trend in Vietnam in 2016 as well as new investment law, enterprise…

Vietnam Digital Landscape 2017

Added on Thursday, 16 March 2017 in Market Research
The digital landscape across Viet Nam continues to grow and mature showing no signs of slowing. The following statistics tell…
Chinese investment in property in other regions in recent years has been heavily focused on the US. This push to…

FMCG Overview 2016

Added on Thursday, 16 March 2017 in Market Research
CPI 2016 reached an increase of +2.66% versus last year but still under control, driven mostly by an increase of…

Vietnam EC Market Survey 2016

Added on Thursday, 16 March 2017 in Market Research
In launching a product to Vietnamese consumer market, we often face the issue of “ where to sell.” In Vietnam,…
It is often cited by ad practitioners that market research holds back the ad industry by designing inappropriate and insensitive…
Rapid changes in technology, media and Vietnamese consumer habits continue to put pressure on marketing teams to act and innovate…
Having a reasonable outlook forecast for Vietnam market has always been a challenge given the high volatility of the market.…
Richard will discuss the key consumer trends to catch in 2017. Unveiling what exactly is influencing the Vietnamese consumer, how…
Consumer confidence is the key driver of all economies globally. Find out how confident both Vietnamese consumers and Vietnam’s business…

Vietnam Makeup Market 2016

Added on Wednesday, 15 February 2017 in Market Research
Nearly 30% of the respondents make up everyday and 25% do not make up at all. 44% spends on cosmetics…