Vietnam Marketing/Media Channel

Search by Category

Search Marketing Research

Business Consumers Management

  •   
Marketing Media Technology
     
We're adding new items so come back often to see the latest research

Market Research & Presentations

For much of the past two years, Vietnam’s real estate market has been among the most visible signs of the…
Private Equity investment in Vietnam remains a significant driver behind Vietnam’s economic growth. The sentiment expressed by those operating in…

Vietnam Salary Guide 2017

Added on Thursday, 04 May 2017 in Market Research
Adecco Vietnam has released the official version of Salary Guide 2017, which collected and published by Adecco Vietnam - a…

Vietnam FMCG Monitor March 2017

Added on Thursday, 27 April 2017 in Market Research
Consumers are more skeptical of the influencing factors around them as it seems they want to seek more information themselves…

Digital in 2017: Viet Nam

Added on Wednesday, 19 April 2017 in Market Research
For anyone exploring digital opportunities, Vietnam should be somewhere near the top of your list; connectivity is growing at an…
In the battle for guests, branding has traditionally been a powerful weapon. Customers – whether travelling for leisure or business…
Welcome to Interaction 2017. Each year GroupM publishes its overview and speculations on the state of digital marketing and its…

Vietnam Pay-TV Landscape 2017

Added on Friday, 07 April 2017 in Market Research
Vietnam intends to complete the switch from terrestial TV broadcasting transmission by analog to digital by the end of 2020.…

Cinema Advertising

Added on Friday, 07 April 2017 in Market Research
Cinema advertising - ultimate platform covers larger-than-life screens and powerful audio systems that effectively bring your message to an audience…
Consumers are changing, what is working today you cannot guarantee would work tomorrow. Media planners should develop more analytical skills…

The Conenected Consumer

Added on Friday, 07 April 2017 in Market Research
There are 3 fact that everyone need to admit when you try to reach your consumer: connected consumer is social,…
How will the introduction of new Metrolines and Integrated Business Parks change the way we work, live and play? Both…
As per Kantar Worldpanel Vietnam, in-home purchase during Tet 2017 is estimated to reach $USD1.76 Billion for total Vietnam, which…
The fact that Tet spending for FMCG almost doubles spending of a normal month. Packaged Foods and Beverages are hot…

Context Marketing

Added on Tuesday, 04 April 2017 in Market Research
Utilize and maintain the context in your marketing execution. By keeping the same context from the moment they are aware…