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Market Research & Presentations

The Covid-19 crisis has inevitably impacted customer behavior, shaking up the industry and the ways marketers respond - yet there…
Is the office facing extinction?While COVID-19 has acted as a catalyst in the acceleration of vital megatrends, the enduring appeal…
The past three months have witnessed unprecedented change in Vietnam’s consumer behavior.Infocus Mekong Research has joined forces with Sandrock Consulting,…

The Connected Consumer Q1 2020

Added on Tuesday, 09 June 2020 in Marketing & Media
The Connected Consumer - 1st quarter of 2020The Connected Consumer is a quarterly study conducted by Decision Lab starting in…
In this paper we will examine how COVID-19 has changed the way in which consumers/shopper behave in the FMCG market…
Some have long argued that corporations should strive for profits above all else, that making money for shareholders is a…
COVID-19 has had a significant, negative impact on European business in Vietnam, according to our latest Business Climate Index (“BCI”)…
On 12 March 2020, COVID-19 was officially declared a pandemic, which is defined as a worldwide spread of a disease,…
Consumer spend on FMCG products in Rural areas shows a slowdown in the 1st two months of 2020, mostly driven…
Annually, IFM conducts a consumer confidence study amongst two specific target groups - Vietnamese consumers and Vietnam’s local / Foreign…
Almost all industries and businesses worldwide are experiencing stressed and distressed situations where their supply chain, workforce and cashflow have…
As the coronavirus pandemic continues to spread across markets and impact people around the world, it is creating significant challenges…
We believe that insights on consumers' online social activities are essential, especially in this challenging period.Is there one app preferred…
Cimigo market research has collected the Vietnam PMI – manufacturing purchasing managers index since 2013. IHS Markit compiles the Vietnam…
This report was prepared through a collective effort representing the concerns, experience and interests of members of the Vietnam Business…
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