What is changing in market research industry? Which trends will continue and which will fall by the wayside? What is the future role of client-side research and in-person interviews in the digitally connected world of empowered consumers? How are market research companies adapting in the digital mobile-panel research world and how can they bring greater clarity and insight to their clients? The market research world is changing and this presentation discusses its future.

The Future of Market Research

What is changing in market research industry? Which trends will continue and which will fall by the wayside? What is the future role of client-side research and in-person interviews in the digitally connected world of empowered consumers? How are market research companies adapting in the digital mobile-panel research world and how can they bring greater clarity and insight to their clients? The market research world is changing and this presentation discusses its future.

Phil Worthington
Managing Director
Millward Brown Vietnam

Phil Worthington is the Managing Director of Millward Brown Vietnam, responsible for overseeing the expansion of the Millward Brown brand in Vietnam.

Phil is one of the most experienced authorities on the development of brands in Vietnam, having worked in the market research industry here since 1994. His particular area of focus is on understanding brands and communication impact.

Interspersed with his time in Vietnam, Phil has also worked for market research companies in Myanmar (1997), the UK (1999-2001) and Thailand (2004-2007) and has a keen understanding of marketing in Southeast Asia. He is a key speaker at brand and marketing events in Vietnam and overseas.

For more information on Millward Brown Vietnam visit their website at: https://www.millwardbrown.com/

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