Is Television in the home dead? Are consumers now watching more television on smart phones, tablets and PC’s than on the “TV set” at home? What is the future for the television industry in Vietnam and are advertisers shifting money from television to digital? This presentation discusses all of these issues provides data that TV still play a significant role as an effective media channel that allows brands to connect with their target audiences.

TV isn’t Really Dying - It's Just Having Babies

Is Television in the home dead? Are consumers now watching more television on smart phones, tablets and PC’s than on the “TV set” at home? What is the future for the television industry in Vietnam and are advertisers shifting money from television to digital? This presentation discusses all of these issues provides data that TV still play a significant role as an effective media channel that allows brands to connect with their target audiences.

Ricardo Glenn
Business Director
Kantar Media Vietnam

Ricardo Glenn is the Business Development Director of Digital and the Cambodia Market for Kantar Media Vietnam. He has more than 20 years of experience working on Marketing, Market Research & Consulting in Mexico and Vietnam.

He has worked with many of Vietnam’s leading Communications & Market Research companies including Epinion, GSK, Millward Brown and Nielsen before joining Kantar Media in 2014. He has worked with a variety of multinational companies including Coca Cola, General Motors, Mars, Nestle and WalMart.

For more information on Kantar Media visit their website at: https://www.kantarmedia.com/

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