Despite disappointing global performance, the year 2015 continued with the recovery and expansion of the Vietnam economy, bringing optimism for strong economic performance in 2016, which coincides with increased retail industry opportunities in the new digital age. However, opportunities for expansion in both digital and retail face challenges from manufacturers, retailers and the space they allocate to products, and the limited opportunities for products to break into existing categories. Brands have to work both hard and smart and should be searching to unlock opportunities to win shoppers to their brands.

Retail Trend 2016 – What’s next?

Despite disappointing global performance, the year 2015 continued with the recovery and expansion of the Vietnam economy, bringing optimism for strong economic performance in 2016, which coincides with increased retail industry opportunities in the new digital age. However, opportunities for expansion in both digital and retail face challenges from manufacturers, retailers and the space they allocate to products, and the limited opportunities for products to break into existing categories. Brands have to work both hard and smart and should be searching to unlock opportunities to win shoppers to their brands.

Dzung Nguyen
Director, Retail Measurement
Nielsen Vietnam

Dzung Nguyen is Director of Nielsen Retail Measurement Services. Prior to this, he was a CMI Director of Mondelez Kinh Do and Nielsen Analytics Consulting in USA & China.

Dzung has extensive experience in market research in both developed markets (the United States) and developing markets (China & Vietnam) and a great story of driving team development and client management.

For more information on Nielsen Vietnam visit their website at: https://www.nielsen.com/vn/vi.html

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