What is the next move of Market Research industry in Vietnam? How will Smartphone based Mobile Panels impact the market research industry and is this technology the best to acquire data from increasing younger market segments? What are the next-gen marketing research techniques and tech-driven solutions? Infocus Mekong Research will share data on the status of mobile phone panels in Vietnam and its prediction about the Vietnam market research industry, as well as the impact of the digital era on traditional market research agencies.

Industry Overview & Future Trends of Market Research

What is the next move of Market Research industry in Vietnam? How will Smartphone based Mobile Panels impact the market research industry and is this technology the best to acquire data from increasing younger market segments? What are the next-gen marketing research techniques and tech-driven solutions? Infocus Mekong Research will share data on the status of mobile phone panels in Vietnam and its prediction about the Vietnam market research industry, as well as the impact of the digital era on traditional market research agencies.

Ralf Matthaes
Managing Director
Infocus Consultants

Ralf is the founder and Managing Director of Infocus Mekong Research, Vietnam’s first dedicated Mobile Market Research firm. Infocus focuses on Mobile phone data collection, specialized custom research and integrated strategic research and covers the Mekong region with partners, MDI & POD Research.

As Vietnam’s longest practicing Market Researcher, Ralf established TNS Vietnam in 1996 and over the years, set-up and ran TNS Media, Kantar Worldpanel and operations in Cambodia and Myanmar, garnering dominant market share in each market, as well as running TNS Thailand & Malaysia.

A Graduate of Wilfred Laurier University, Ralf served as Aide de Campe (read glorified coffee boy) for the Deputy Minister of Ontario Canada before succumbing to the charms of Vietnam in January of 1994.

For more information on Infocus Consultants visit their website at: https://www.ifmresearch.com/en/

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