Consumer spend on FMCG products in Rural areas shows a slowdown in the 1st two months of 2020, mostly driven by the period starting from 1st February when the Prime Minister declared the official epidemic in Vietnam.

There is a profound impact across FMCG sectors, resulting in dynamic movements within each sector. Although growth has been posted in almost all sectors, the Covid-19 spread poses challenges for many categories, especially Beverages which have been heavily affected.

On the other hand, we also witness the spikes in demand of “pandemic” categories such as hand wash, instant noodles, etc. as rural consumers want to stockpile goods as well.

COVID-19: Initial impacts on Vietnam’s FMCG In-home Purchases (Rural Vietnam)

Consumer spend on FMCG products in Rural areas shows a slowdown in the 1st two months of 2020, mostly driven by the period starting from 1st February when the Prime Minister declared the official epidemic in Vietnam.

There is a profound impact across FMCG sectors, resulting in dynamic movements within each sector. Although growth has been posted in almost all sectors, the Covid-19 spread poses challenges for many categories, especially Beverages which have been heavily affected.

On the other hand, we also witness the spikes in demand of “pandemic” categories such as hand wash, instant noodles, etc. as rural consumers want to stockpile goods as well.
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This report was provided by Kantar Vietnam. For more information on Kantar Vietnam, visit their website at: https://www.kantarworldpanel.com/vn

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