Market Research

Hanoi Office Market Beats – 1Q 2019

Added on Thursday, 25 April 2019 in Market Research
This 1-page brief from Cushman & Wakefield gives you a quick look at the Hanoi Office Market for the 1st…
The research objective for the Infocus Tet survey was to identify underlying trends in terms of spend, activities and brand…
Your mission is to build your brands presence on social media – and you know the key lies with the…
For brands today the needle has moved from engagement to immersion and where every experience can be personal as technology…
In a rapidly changing media landscape, how do people and brands collaborate to build mutual value? Edelman’s global Brandshare study…
Vietnam is drastically implementing to issue and re-enforcing the policies, including tax reduction, tax extension policies, to support the business…

The Rise and Rise of ASEAN

Added on Wednesday, 14 October 2020 in Market Research
In both Demographic Shifts: The World in 2030 and What to Watch in 2020, we highlighted the bright future that…
Past pandemics have always accelerated social and economic change, forcing societies to adapt to their present, and reimagine their future.…

Digital Ad Targeting Benchmark

Added on Wednesday, 14 October 2020 in Market Research
Did you know that 78% of advertisers in Vietnam believed that they lacked comparable media metrics across platforms, and 60%…
The ongoing Covid-19 pandemic has had a lasting impact on global society and economy, and the hotel industry is among…
Building audience ‘stickiness’ in a complex, disrupted TV & video market.It has never been more important to maintain and improve…
The Internet of Things is fundamentally changing the way we live and will reconstruct the global industrial economy. By working…
The retail industry is currently in a period of disruption unique in its scale and severity. The global outbreak of…
As you may know, with consumer panel, Kantar is in weekly contact with your consumers across the country. With this…