Re-drawing the ASEAN map
ASEAN nations are trying to re-draw the regional map of Southeast Asia by de-emphasizing national boundaries. But to what degree do companies think this is possible? Is it useful? And how is it impacting their strategy? The Economist Corporate Network conducted research to discover whether companies are thinking of ASEAN as one integrated economic unit or as 10 separate economies. This report looks at the trends that support a regional ASEAN strategy and the issues that stand in the way, and describe the different strategies that companies are pursuing.